Too Big To Care: The Indifference of Big Companies & How Workers Can Protect Themselves From Layoffs

Layoffs & Loyalty

Twitter, Meta, Amazon, Salesforce… titans of Tech, supposedly too big to fail.

But we’re seeing some wavering. And employees are certainly feeling the quake.

Inflation is taking its toll, the global supply chain is still screwy, and consumers are pinching their pennies. As a result, profits are down, even for the big guys, and the #1 strategy of public companies to keep dishing out shareholder dividends is to cut the workforce. And fast.

Tens of thousands of workers are being laid off, in some cases 10%-50% of the workforce.

If you’re not lucky enough to be above the fold, you may find yourself dumping your desk tchotchkes into a cardboard box with an unrequested escort to the front door.

It’s not enough to work hard and be loyal.

When the chips are down, your salary can always be rescinded.

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Part of protecting yourself is knowing this to be true and taking precautions to be ready for when it occurs.

1. Stay to the outside. If you’ve got some tenure under your belt, love what you do, and want to call your own shots, consider shifting to consulting. Self-employment is the only true job security because you, and you alone, are in charge of your paycheck. As long as you keep a balanced portfolio of clients (3 or more clients, 2 or more industries), you will always be safe from being out of work.
2. Sleep with the enemy. Get to know folks in your role at competing companies. Don’t gossip or trade trade secrets, but have lunch every once in a while. Welcome someone from the other side into your life. You’ll be better able to see the industry trends coming around the corner, you’ll have a bigger picture when doing your own work, and you just may have some inroads into a new job, should your company decide to downsize…er, rightsize… no, I mean consolidate… Wait, restructure?
3. Toot your horn. Everyone in a big company knows they have to find ways to add value to survive, but you also have to find ways to prove you’re finding ways to add value. This means, telling your boss your good ideas *and* making sure you get credit for them, volunteering to do “high-visibility” projects, making post-project slide decks that show business impact, and reminding people of your greatness during meetings and reviews. Don’t count on anyone else to advocate for you. It’s not that your colleagues don’t care; they’re just as busy as you are and they can only fit one horn in their mouth.
4. Interview every once in a while. Especially when things are good, dip a toe in the job market. See what’s out there for you. See what salaries look like. Guage the eagerness of another company to snatch you up. This is a good way to make some alliances within other companies and turn enemies into friends, which is always a good business strategy (and life strategy). Interviewing is a skill. And you should always keep your skills polished.
5. Keep your resume sharp. Military veterans and Information Security professionals are great at this. Perhaps it’s because they know bombs can drop at any moment. There is no better way to gain peace of mind in an unstable job situation than to have your resume updated and ‘at the ready.’ At the first explosion, you’re ready to fire back. If you really want an edge, hire a professional resume writer to do the job for you. It can be challenging to get your story down on paper, especially after an involuntary, abrupt ending.

Life is uncertain. Companies have plenty of failsafes in place to protect them from sudden catastrophes.

Do you?

How to Keep Your Career Alive Through Coronavirus

Is anyone hiring?

Not really. There are, indeed, industries and companies that are going strong, but they’re not necessarily adding to their headcount right now. Everyone’s in waiting. HR departments are in an Arctic freeze. People with jobs are clinging to them like driftwood in the cold open sea. Unemployment numbers are rising, which means the competition for life rafts is growing.

It’s hard to be cooped up in your house, knowing all of this is going, feeling like you should be “out there” looking for work.

Still, it’s always better to take action during a crisis. Action delivers a sense of progress. It fans the flame of hope in the night while we pray for the sun to come back over the horizon.

Here are some ways to stay productive and generate your own warmth in this time of uncertainty: Continue reading this entry »

Cliff & Scott Shafer Talking About Resumes and Hiring on NPR

Had to dig this one out of the archives…

KQED called me up to be the San Francisco Bay Area career hero on the California Report with Scott Shafer. Scott let me use his own career as an example for how to use seemingly irrelevant work experience as an asset, not a liability. We also discussed taking a different approach to networking, and some of the things that employers look for in job candidates.

Check out the podcast; they even included the original take which has plenty more advice for people looking to beat a tough job market. Continue reading this entry »

Unorthodox, Unshmoozy Networking Strategies

Networking doesn’t have to be a nightmare. Here are a few pieces of advice to keep the conversations interesting:

Don’t lead with your job title.
Good public speakers never lead with their name or credentials. Similarly, a savvy job-seeker should never lead with her job title. Continue reading this entry »

3 Reasons to Invest More Than You Think You Should In a Resume Writer

In the past two days, three job seekers have complained to me about their experience with resume writers:

“This resume doesn’t say anything about me.”
“They left out the most important part.”
“They just didn’t get me.”

The common thread? Each of these three people Continue reading this entry »

LinkedIn URLs on a Resume

Assuming your LinkedIn profile is completely error-free, always professional, and in line with your current job pursuits, then I suggest including it on the resume. It shows you’re a proactive job-seeker, you’re technically adept, that you know people, and (if you’ve taken the initiative to get some recommendations) that at least some people like you.

I can think of at least 3 things your LinkedIn website offers that a resume does not: Continue reading this entry »

How To Choose & Use Your References

Ultimately, the choice is yours as far as who should speak on your behalf. However, here are some guidelines to help you figure out who are the best people to approach when searching for references. Continue reading this entry »